Challenge

Fast-growing offline brand needs engaging online presence.

Lisa Foster dreamed of reducing waste and pollution created by disposable shopping bags by replacing them with her own brand of reusable, earth-friendly bags. She launched her brand, 1 Bag at a Time, to sell her environmentally friendly bags to consumers and businesses. The popularity of the brand was enormous despite the poor design of her previous website. Lack of e-commerce meant large overhead on small orders. Keeping up with the demand was difficult and Lisa
faced a disaster business dread: the risk of losing sales volume without increasing staff and overhead.

Solution

Create a new website that can speak and promote the brand, automate sales, and generate new customers.

The Ciplex marketing team created a digital communication strategy for 1 Bag at a Time. This strategy lead to a comprehensive solution to create a new e-commerce website combined with a search engine marketing strategy through Ciplex WebPromote. Ciplex developed a new website that represented the brand with a user-friendly, engaging, and powerful user-experience. A powerful educational flash presentation was created to inform visitors about the effects of disposable shopping bags on the environment. An aggressive online marketing campaign was engaged to reach both B2B and B2C customers. Ciplex went the extra step and reduced 1 Bag at a Time’s carbon footprint, by combining the receipt and packing slip print out to one piece of paper.

Results

100% increase in visitors and instant sales in the first month following the re-launch.

The website redesign created a stronger brand image for 1 Bag at a Time, leading to multiple deals with major supermarkets nationwide. B2C sales started coming in from the day one of launch, and traffic began to increase exponentially as a result of the Ciplex WebPromote campaign. Through search engine optimization (SEO), Ciplex placed Lisa Foster’s brand into the top 5 position of Google for hundreds of competitive terms, including “reusable bags,” “reusable shopping bags,” and reusable grocery bags.” 1 Bag at a Time saw over a 1,000% increase in online-driven traffic in the first 6 months. As traffic at 1 Bag at a Time continuous to grow, the Ciplex e-commerce solution has simplified the purchase process for visitors, while enabling the company to easily keep up with processing the increased order volume. Lisa Foster’s dream continues to thrive, having already sold millions of reusable bags across North America. Presently the website is featured as an inspirational piece across dozens of galleries across the web, and has also won a Davey Award for Creative Excellence.

Challenge

To increase online sales and attract new potential customers.

MegaMeeting, an online video and web conferencing service, came to Ciplex with a need to increase offline and online sales from their current leads. In addition, MegaMeeting wanted Ciplex to create an online marketing campaign to bring in new, potential customers. Going against large, well-funded competitors such as WebEx, GoToMeeting, Microsoft, and Adobe, presented a challenge. Because MegaMeeting’s virtual meeting application worked well, helping a small brand play with the big boys was a challenge Ciplex was very excited to face.

Solution

Aggressive Search Engine Optimization campaign and website redesign to improve traffic and conversions.

After analyzing MegaMeeting’s existing website and sales goals, Ciplex determined that in order to increase conversion rates of current traffic, a smarter, cleaner, and easier-to-use website was needed. The redesign of the website started with a study of current traffic flow, and included a new layout, brand improvement, and overall user-interface restructure. Better call outs were created to increase visitor to lead conversions.

Following the redesign, an aggressive Search Engine Optimizaion (SEO) campaign was initiated through Ciplex WebPromote. The goal was to increase MegaMeeting’s online visibility and traffic while decreasing the amount of advertising spent on Google Pay-Per-Click. In order to maintain a high conversion rate, the right visitors from the right keywords had to be attracted.

Results

"... more than quadrupled the traffic and sales we received."

Shortly after we launched the new re-designed website and SEO campaign, MegaMeeting.com’s traffic and conversions began to dramatically increase.

“Not only has Ciplex given us a professional looking website that we are tremendously proud of, but just as important, they have helped us more than quadruple the traffic and sales we receive from our organic search. Our business is far better off because of Ciplex and I am grateful for the services they provide,” quoted Dan Richmond, CEO of MegaMeeting.

Currently the website is beating out major well-funded competitors, such as Microsoft, Adobe, and WebEx, for hundreds of keywords; including “web conferencing” which MegaMeeting ranks in the top 5 out of 4 million results in Google. The results of the new website and Ciplex WebPromote campaign were so successful, that MegaMeeting engaged Ciplex to market their UK office.

Challenge

To establish a strong online presence for a brand new company entering a competitive market.

Beverly Hills Plastic Surgery Inc., also known as BHPS, is a full service plastic and cosmetic surgery practice led by Dr. Gabriel Chiu. When BHPS came to Ciplex, they did not have a website or any online presence, in fact, they were just starting up their new practice. As such, Ciplex was hired to create their brand, online presence, and online marketing campaign. Knowing that BHPS was entering a competitive industry and location, a smart and aggressive strategy had to be developed.

Solution

Created a dynamic and impactful site tied together with a strong online marketing campaign.

The process started off by creating a brand identity for BHPS. A logo had to be designed that worked across multiple mediums, including website, print materials, and building signage. In creating the website, we aimed to maintain an aesthetic quality that was in line with the clients’ vision of offering customers a positive, relaxing, and life-changing experience. Before the website was complete, Ciplex engaged in an aggressive search engine marketing campaign, through Ciplex WebPromote. The goal of this custom-tailored campaign was to bring in quality search engine traffic for relative and location-based search terms. In order to have a strong online presence in a very competitive market and one of the most sought after locations, Beverly Hills, the campaign had to be planned accordingly.

Results

In less than 8 months, BHPS is recognized as a top Beverly Hills Plastic Surgery practice.

As soon as we launched the website and marketing campaign, Beverly Hills Plastic Surgery Inc. instantly began to see results. Search engine traffic was at a steady climb, and thanks to a great looking and well engineered website, this traffic was quickly converting to leads for the practice. After marketing the website for only 5 months, Ciplex placed BHPS in the top 5 search results in Google for the highly-competitive phrase “Beverly Hills plastic surgery.” Achieving a top 5 ranking out of 800,000+ other websites, on a brand new domain, isn’t easy. Ciplex has been constantly improving this ranking as well as over 100 other keywords ranked in the top 5 position. A local search marketing campaign has also proved successful, showing up on the first page in Google Maps, for every competitive term. Since day one, BHPS has been seeing a constant increase in traffic, leads, and sales.