Alexa website traffic rankings are a daily measure of a web site’s popularity. The lower a website’s Alexa rating, the more popular that website is. The least popular websites have ratings in the millions – or higher. On most days, Yahoo.com has a ranking of 1. The actual method used to calculate Alexa ranking is complicated, but in essence, the more people visit a website, the better rating that website will have. People who have downloaded the Alexa toolbar and who visit a website improve that website’s Alexa traffic rating.
Studies have shown that when several web pages are selling the same product, the page with the lowest Alexa website ranking will sell more products. This alone suggests that businesses should consider Alexa ratings when building their company websites. Company websites must be submitted to Alexa in order to be counted. Then, ratings can be improved by encouraging as many people as possible to visit the website. The problem, in part, is that only people with the Alexa toolbar downloaded increase your website’s ranking. This means that your business may want to encourage customers and clients to download the toolbar and visit your web site after the download. Many companies also encourage employees to download the toolbar and visit the company website to generate more Alexa-friendly traffic.
ExactSeek search directory is the search engine that uses Alexa directly in its search results. Purchasing an advertisement for a web page directly on this search engine can improve Alexa rankings. Buying advertising space in DMOZ and other web directories can help Alexa ratings as well. If your company website is on many directories, you will have more traffic and more backlinks, boosting your rating. Of course, creating content and a website that gets attention is a must as well, especially since Alexa relies almost entirely on how many people want to visit your web space. Some companies successfully use a personalized, downloadable Alexa toolbar to encourage viewers to download the toolbar and visit the business website.
Understanding Alexa website ratings is a smart first step for any business. But it is only a first step. Companies cannot just learn about Alexa – they need to create a winning strategy to boost their overall web traffic and improve their online visibility and success as a whole. That’s where Ciplex can help. Ciplex is a California-based web design company with a track record of helping companies succeed. Ciplex can take all the guesswork out of marketing and web design for you, so that you can grow your business. The team of professionals at Ciplex can show you exactly how you can use all the online tools available to create more business. Why not contact us today to see how we can help you?
