Often, when a new client comes to us, they’re interested in search engine optimization because they know they can revolutionize the performance of their website or online business. In their enthusiasm, they begin to list their biggest SEO goals – which usually resolve into having one of the top three positions on all the major search engines.
But, as fantastic a benchmark as that is, we all know that it takes a bit of time to reach one of the highest positions. And what’s more, it’s not really necessary; it can sometimes be easier and better for new online marketers to simply focus on Google. Here are three reasons why:
It’s the world’s most popular search engine. With several billion hits a day, Google isn’t just the world’s most popular search engine – it’s the single most frequent stop on the Internet. Gathering more than 85% of all searches in some surveys, it can bring you several times more visitors, and customers, than the rest of its competitors combined.
It’s integrated with other popular tools. Google maps, YouTube, and a number of emerging mobile tools are all part of the Google empire, so when you achieve higher rankings with them, and often has the crossover effect of bringing you more traffic from related sources. Again, no other search engine or website can offer these kinds of rewards for top search listing.
It’s the most competitive. At first glance, this would seem like a reason to avoid Google. Why go where everyone else’s? The simple answer is that Google is a bit like New York: if you can make it there, you can make it anywhere. Finding success in your Google positioning usually means reaching one of the top spots on Yahoo, Bing, or one of the other search engines almost by default.
Google isn’t the only search engine, or even the only one that matters, but for online marketers new to SEO, it’s probably the best place to start.
Tags: Bing, finding new customers online, Google, online marketing, page headings, Search Engine Marketing, search engine optimization, SEO, SEO campaign, Yahoo