1. Determine your target audience
The laser beam approach to marketing works much better than the shotgun approach. By targeting the people with whom you want to buy, you can more readily devise a marketing strategy that will speak directly to them. You don’t want customers who would love your products to be off-put by the idea that maybe it isn’t for them. Take a few moments to think about who your ideal customer is, and what they would be enticed with.
2. Define your success
Success means many things to many people. Is success with social media defined as stastical increase in the number of readers to your articles? Is success determined by the number of phone calls that you receive within your office? Out and out conversions? When you identify the purpose for your social media strategy, you are aiding in the creation of making a laser-focused message.
3. Call to action
Every effective social media strategy has a call to action embedded within it. Your customers need to know what to do, else their interest in your company will immediately fade. They want to know whether you want them to click, call, or something else. Your personal definition of success will shape the call to action.
4. Attitude
Your writing voice is an essential aspect to the brand. Are you completely formal and dry? Do you want to show that you have a personality and that your company is a great place to work? A personality should be consistent, approachable, unique, and authentic. That attitude should be consistent, as consistency is one of the most potent methods to building trust.
5. Analyze your scope
The best and fastest way to be remarkable within your industry is to do something and do it well. If you are spread ou among fifty different places and you cannot remember what you last posted where, you are denying your customers the value that they so richly deserve. Many managers love to think on a huge, grandiose level, but the best advice that we can give is to start small. By carefully choosing your platforms, you are broadening the arena for success.
A plan is the most essential part of the social media strategy. Once you know with whom you’re talking, and what you want them to do, devising the perfect plan should be quantitatively easier. Start small, because it’s easier to start small and grow rather than start huge and need to retreat.
