Did you read the ghost story about why video games are dead? I don’t have the link to it, though it’s on all of the major news sites recently.
I wanted to send you this letter — it’s bold, it’s brash, and it will either generate curiosity or anger, or both… but it spurs folks into thinking. I didn’t know how you wanted to go with it… but I think that it gets the message across.
Dear Matthew.
When you look at your website, what does it say? Is the interface easy to use? Are you offering the best products for the best price? Does your website make customers feel comfortable? Trust, simplicity, and value are all factors which go into successful websites.
What kind of first impression is your website leaving?
Chances are, your target customers aren’t looking at offline outlets to discover your company. They are relying on references from their friends on Facebook, on Twitter, and on LinkedIn. They are also relying on your website to tell them whether they can trust you.
As a marketing manager, you are also responsible for the appearance of your website. Unfortunately, as with many positions, downsizing has created a situation so that you are stretched to the limit on activities. You more than likely hit the ground running, and don’t look up from your desk until it’s time to go home.
You set up the website with the basics, having full intentions of cleaning it up and smoothing it out at some point. It’s now been six months, and that same site with no alterations is still out there on the web, providing a poor impression to your customers. You just need to get a little help.
Help is out there.
Warmest Regards,
Joseph.
