It says something about the strength of Internet marketing that lots of managers and business owners know they need search engine optimization, even though they couldn’t tell you exactly why. There are plenty of reasons to undergo strong SEO campaign, of course, but here are five of the biggest:
It brings new customers. Naturally, the biggest reason most companies try to find their way to the top of Google, Yahoo, and Bing is to make it easier for new buyers to locate their products and services. Having the top spot on a major search engine is like having your store on a piece of prime real estate – and maybe even better, because it can stay open 24 hours a day, 365 days a year.
It can help improve focus. The simple act of coming up with keywords and articles helps many businesses discover what it is they’re really good at – SEO is a good way of figuring out your competitive strengths. The longer you do it, the more likely you are to learn what your company is best at and how to make more money at.
It can give you product ideas. Likewise, the closer track your keeping of where your customers are coming from, the easier it’s going to be to narrow your efforts to the most profitable market niches. A good search engine campaign can help you better identify how people are finding you and what they’re looking for when they do.
You might find better employees. Been found on the web gives your company a higher profile, which in turn leads to more resumes and applications from qualified job seekers. This isn’t something a lot of companies associate with SEO, but it can have major long-term effects.
We’ve heard that phrase so much over the last year. Well, now you get to hear it from us! We’ve been on Twitter for a good while now, but are finally getting ready to take it to the next level. In addition to a few shameless plugs of our work, awards, and press, you’ll get the pleasure of reading 140 characters of tidbits that inspire us to create the masterpieces that we do. Make sure you’re following us now, or you’ll miss the most important upcoming raves!