At this very moment, a seismic shift is taking place in the world of search engine optimization. You might not have noticed it yet, but if you are one of the hundreds of millions of people who use Google every day, you're going to shortly. So what are these big changes? In a nutshell,...

We sometimes wonder if those cave drawings of antelope and other prey that the first cavemen drew weren't somehow borrowed or inspired from some other artist who lived in some other cave a couple doors away. That's because throughout history, and especially in any form of art and advertising,...

When we talk to clients about webpage titles, as part of the search engine optimization process, their thoughts usually turn to the key words and phrases we've spent so much time digging up for them. And that's a good instinct – page titles do factor into the algorithms used by Google, Yahoo,...

Once every few weeks or so, we get a call at Ciplex from a client who is frantic to have some work done quickly. The best designs and online marketing plans tend not to be rushed, so more often than not, we are forced to turn these folks away. Still, we feel bad for them – there’s a big...

Lots of our clients, after they've been months or years into the search engine optimization process, are amazed at the results they get. Most of them wouldn't have dreamed of what a steady flow of new customers coming to their websites could do for their business. At the same time, however,...