For the business owner or online marketer who wants to save a little bit of money, instant website templates can seem like a great way to go. Usually, all you have to do is buy and download a basic layout, fill in a quick bit of information, and upload your pages in a matter of minutes. But...

For all the time spent on this blog looking at reasons to invest in search engine optimization as part of your overall marketing plan, we sometimes neglect to point out how much more effective it is than a lot of other ways you can try to gain new business… especially off-line. Take the...

At Ciplex, one of our favorite moments is when we get to unveil a new site or design for a client. Often, they have been thinking about upgrading their website for months; they are full of hope, and even a little trepidation, as they wait to see what their new home page will look like. When...

Most times, when business owners and marketing managers decide to take up search engine optimization, it’s because they have found themselves playing "catch-up" with some or all of their competitors online. In other words, they wake up one day to discover that nearly all the other companies...

It’s pretty easily understood that the main goal of Search Engine Optimization is to get to one of the top spots on Google, Yahoo, and Bing. But that sometimes leads clients to ask… how “top” is top enough to start making a difference in the traffic they see coming to their site?...