Social media marketing is much like mowing the lawn. You can often see the results immediately in followers, likes, and so forth, but you know that there's still a distance to go. Here are some other similarities. ...

Most of the problems with products are the result of delivery issues. Either your product must be delivered within a narrow time frame (like pizzas and fried chicken), or it is too fragile or too large to be economically delivered, or there is not enough profit margin built into your pricing...

There’s an easy way to find out what customers want. Ask! And keep asking. Here are five easy market research steps to identify your markets and figure out the problems they want you to solve....

Is your website social? Does it tweet, share, and like your content? I hate to be the bearer of bad news, but with over 140 million tweets sent per day and 30 billion pieces of content shared each month on Facebook, you might have to get a little bit more creative when it comes to socializing...

There are some business owners who are doing perfectly well in paying attention solely to the offline world. They create direct mail pieces; they have letterhead; they have business cards. Creating a social marketing and networking strategy adds another facet to the plan, one which many businesses...