Pixels & Bits

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Marketing Lessons I Have Learned

Did you read the ghost story about why video games are dead? I don't have the link to it, though it's on all of the major news sites recently. I wanted to send you this letter -- it's bold, it's brash, and it will either generate curiosity or anger, or both... but it spurs folks into thinking....

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Reality Check: What Business Are You Really In?

It’s interesting at how many businesses don’t understand the business they are actually in. I say this after recently having a conversation with a restaurateur friend of mine. Please let me know if you agree or disagree with “our” business line of thinking. ...

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Lights, Camera, Market.

Small business owners are adding video to their websites in leaps and bounds. By using Youtube, Vimeo, and other video sites, local businesses are capitalizing upon the human need for connection, entertainment, and information. As a small business owner with a smaller advertising budget,...

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The Art of Social Media Marketing

Before you send your first tweet, post your first Facebook update, or talk with your first LinkedIn user, a plan needs to be in place. This plan determines the direction that your company will take, making activities easier for everyone concerned. The first steps to creating an effective...

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People join country clubs, gangs, and more in an effort to feel special. They want to feel that they have the 'in' with influential members of their community and know that they get things done. People want to know that someone has their back, and that with one phone call (or email, or text)...

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