When we talk to clients about webpage titles, as part of the search engine optimization process, their thoughts usually turn to the key words and phrases we've spent so much time digging up for them. And that's a good instinct – page titles do factor into the algorithms used by Google, Yahoo,...

Lots of our clients, after they've been months or years into the search engine optimization process, are amazed at the results they get. Most of them wouldn't have dreamed of what a steady flow of new customers coming to their websites could do for their business. At the same time, however,...

For all the time spent on this blog looking at reasons to invest in search engine optimization as part of your overall marketing plan, we sometimes neglect to point out how much more effective it is than a lot of other ways you can try to gain new business… especially off-line. Take the...

Most times, when business owners and marketing managers decide to take up search engine optimization, it’s because they have found themselves playing "catch-up" with some or all of their competitors online. In other words, they wake up one day to discover that nearly all the other companies...

It’s pretty easily understood that the main goal of Search Engine Optimization is to get to one of the top spots on Google, Yahoo, and Bing. But that sometimes leads clients to ask… how “top” is top enough to start making a difference in the traffic they see coming to their site?...