We sometimes wonder if those cave drawings of antelope and other prey that the first cavemen drew weren't somehow borrowed or inspired from some other artist who lived in some other cave a couple doors away. That's because throughout history, and especially in any form of art and advertising,...

Lots of our clients, after they've been months or years into the search engine optimization process, are amazed at the results they get. Most of them wouldn't have dreamed of what a steady flow of new customers coming to their websites could do for their business. At the same time, however,...

Most times, when business owners and marketing managers decide to take up search engine optimization, it’s because they have found themselves playing "catch-up" with some or all of their competitors online. In other words, they wake up one day to discover that nearly all the other companies...

It’s pretty easily understood that the main goal of Search Engine Optimization is to get to one of the top spots on Google, Yahoo, and Bing. But that sometimes leads clients to ask… how “top” is top enough to start making a difference in the traffic they see coming to their site?...

Once the hottest online advertising tool around, pay per click (PPC) ads have fallen out of favor a bit lately. Some of the decrease in enthusiasm can be traced to the fact that it’s not as new as it once was; all marketers – and especially those of us who work on the Internet – like...