As names for search engine optimization ideas go, it's hard to beat "The Ciplex Theory of Addition by Subtraction." It sounds like something that might split the universe in half, or at least harness the power of dark matter and unseen gravity. In reality, however, all it does is attract better...

Is all search engine optimization the same? Does it mostly consist of writing bland articles, begging webmasters for links, and hoping something good will happen eventually? We don’t think so. At Ciplex, we often share our keys for SEO success in articles and blog posts just like this...

Once you have decided on a search engine optimization partner and plotted out your SEO action plan, the day-to-day activities are pretty simple and straightforward. At the same time, they are far from being easy. New clients sometimes struggle with this idea, and understandably so: if there...

We've already written in the past about how there aren't very many shortcuts when it comes to the search engine optimization process, so we’ll save you the written lecture on that point today. Instead, we'd like to focus on one of the few things that you can do very quickly that makes a huge...

Any two good books on search engine optimization, or meetings with a pair of competent SEO partners, are likely to come up with at least one common recommendation: start a blog for your company. Most online marketers have heard this advice enough to take it as a given... but why does it work...