As 2010 came to close and we rang in the New Year, it’s good to look back at the year and think about what we accomplished and where we need to improve. I’m sure that is where the concept of New Year Resolutions came from in the first place, but have you applied the idea to your marketing...

The verdict is still out on whether Google Instant will make a dramatic impact on SEO.  Although Google states that the algorithm hasn’t changed, the recent addition of Location, and the indexing of social media sites such as Twitter and Facebook may eventually play a bigger role than previously...

 At this very moment, a seismic shift is taking place in the world of search engine optimization. You might not have noticed it yet, but if you are one of the hundreds of millions of people who use Google every day, you're going to shortly. So what are these big changes? In a nutshell,...

When we talk to clients about webpage titles, as part of the search engine optimization process, their thoughts usually turn to the key words and phrases we've spent so much time digging up for them. And that's a good instinct – page titles do factor into the algorithms used by Google, Yahoo,...

For all the time spent on this blog looking at reasons to invest in search engine optimization as part of your overall marketing plan, we sometimes neglect to point out how much more effective it is than a lot of other ways you can try to gain new business… especially off-line. Take the...