At Ciplex, one of our favorite moments is when we get to unveil a new site or design for a client. Often, they have been thinking about upgrading their website for months; they are full of hope, and even a little trepidation, as they wait to see what their new home page will look like. When...

It’s pretty easily understood that the main goal of Search Engine Optimization is to get to one of the top spots on Google, Yahoo, and Bing. But that sometimes leads clients to ask… how “top” is top enough to start making a difference in the traffic they see coming to their site?...

Once the hottest online advertising tool around, pay per click (PPC) ads have fallen out of favor a bit lately. Some of the decrease in enthusiasm can be traced to the fact that it’s not as new as it once was; all marketers – and especially those of us who work on the Internet – like...

As names for search engine optimization ideas go, it's hard to beat "The Ciplex Theory of Addition by Subtraction." It sounds like something that might split the universe in half, or at least harness the power of dark matter and unseen gravity. In reality, however, all it does is attract better...

Is all search engine optimization the same? Does it mostly consist of writing bland articles, begging webmasters for links, and hoping something good will happen eventually? We don’t think so. At Ciplex, we often share our keys for SEO success in articles and blog posts just like this...