A lot of online marketers, and especially those trying to save money by doing search engine optimization themselves or going with cut-rate firms, do a good job of optimizing their sites... at first glance. They hit the big components – using some appropriate keywords, making sure to use strong...

“The more things change, the more they stay the same…” That might seem like a strange way to open up a post on search engine optimization – given that it’s a relatively new field – but it actually applies pretty well. That’s because, even though the game is changing every day,...