For all the time spent on this blog looking at reasons to invest in search engine optimization as part of your overall marketing plan, we sometimes neglect to point out how much more effective it is than a lot of other ways you can try to gain new business… especially off-line. Take the...

Most times, when business owners and marketing managers decide to take up search engine optimization, it’s because they have found themselves playing "catch-up" with some or all of their competitors online. In other words, they wake up one day to discover that nearly all the other companies...

It’s pretty easily understood that the main goal of Search Engine Optimization is to get to one of the top spots on Google, Yahoo, and Bing. But that sometimes leads clients to ask… how “top” is top enough to start making a difference in the traffic they see coming to their site?...

Once the hottest online advertising tool around, pay per click (PPC) ads have fallen out of favor a bit lately. Some of the decrease in enthusiasm can be traced to the fact that it’s not as new as it once was; all marketers – and especially those of us who work on the Internet – like...

As names for search engine optimization ideas go, it's hard to beat "The Ciplex Theory of Addition by Subtraction." It sounds like something that might split the universe in half, or at least harness the power of dark matter and unseen gravity. In reality, however, all it does is attract better...