When we talk to clients about webpage titles, as part of the search engine optimization process, their thoughts usually turn to the key words and phrases we've spent so much time digging up for them. And that's a good instinct – page titles do factor into the algorithms used by Google, Yahoo,...

Most times, when business owners and marketing managers decide to take up search engine optimization, it’s because they have found themselves playing "catch-up" with some or all of their competitors online. In other words, they wake up one day to discover that nearly all the other companies...

Once the hottest online advertising tool around, pay per click (PPC) ads have fallen out of favor a bit lately. Some of the decrease in enthusiasm can be traced to the fact that it’s not as new as it once was; all marketers – and especially those of us who work on the Internet – like...

As names for search engine optimization ideas go, it's hard to beat "The Ciplex Theory of Addition by Subtraction." It sounds like something that might split the universe in half, or at least harness the power of dark matter and unseen gravity. In reality, however, all it does is attract better...

Is all search engine optimization the same? Does it mostly consist of writing bland articles, begging webmasters for links, and hoping something good will happen eventually? We don’t think so. At Ciplex, we often share our keys for SEO success in articles and blog posts just like this...