Once the hottest online advertising tool around, pay per click (PPC) ads have fallen out of favor a bit lately. Some of the decrease in enthusiasm can be traced to the fact that it’s not as new as it once was; all marketers – and especially those of us who work on the Internet – like...

As names for search engine optimization ideas go, it's hard to beat "The Ciplex Theory of Addition by Subtraction." It sounds like something that might split the universe in half, or at least harness the power of dark matter and unseen gravity. In reality, however, all it does is attract better...

Is all search engine optimization the same? Does it mostly consist of writing bland articles, begging webmasters for links, and hoping something good will happen eventually? We don’t think so. At Ciplex, we often share our keys for SEO success in articles and blog posts just like this...

Once you have decided on a search engine optimization partner and plotted out your SEO action plan, the day-to-day activities are pretty simple and straightforward. At the same time, they are far from being easy. New clients sometimes struggle with this idea, and understandably so: if there...

For all the search engine tips we get to dispense on our blog, we don’t always have space to get into the “how’s” and “why’s” that make SEO so important, or what the philosophies behind our techniques are. And so, when a client recently asked about some of these issues, we decided...